Job-Related Stress Addressing in Sales and Marketing Positions
Introduction Sales and marketing jobs are very demanding in that employees usually have to meet ambitious targets, put up with changing customer demands, and often perform well in highly competitive environments. The pressures suggest a high level of job-related stress that might influence the well-being of employees and the productivity and morale within an organization. With that in mind, today's workplace faces a growing need for HR to address and alleviate stress among sales and marketing teams. But how does HR effectively mitigate such issues while managing to create a positive atmosphere? In this line, it will be useful to rely on the Demand-Control Model for understanding and attempting to reduce work stressors in sales and marketing positions (B.Bakker & E.Demerouti, 2007) . The model assumes that stress from the job results from situations when the demands of the job are greater than the individual's control over the job. For instance, sales jobs require great pe...